THE FIRST DUST-RESISTANT HOME FOR THE FIRST PAINT WITH ANTI-DUST TECH

The first paint with anti-dust technology needed a PR stunt that could get homeowners talking. So we went with show don’t tell and painted a home in the middle of the desert with Eterna.

And titled it: The first dust-resistant home in the region.

Check out the hero film and 3 supporting films shot around the home, featuring an actor playing the homeowner. Community theatre at its best!

The Ultimate Challenge

Short, fun snippets talking about the functional benefits that don’t let dust have its way.

Previous
Previous

Life in a Day: Redux

Next
Next

ICRC | React for Real