Millions of AI-generated images have taken the Internet by storm, captivating people’s attention. Everyone seems to be in awe of the artificial life on their screens, while the actual world awaits outdoors.

So, the maker of the famed Land Cruiser set out to show everyone that the real world is equally magical, surreal, scenic, and more. Continuing the theme of real life meets virtual, tweets showing Midjourney images were responded to with images that show similar landscapes from all over the planet. In addition, people were invited to the Toyota off-roading academy to experience the outdoors.

PS: This campaign was created and launched before the Nikon campaign that’s on lots of LinkedIn feeds.